Are your marketing campaigns targetting relevant customer segments? Are they response oriented? Data driven? Do they have a strong ROI focus? Do they use all touch points relevant to your target audience? At Direxions, we focus on building campaigns that deliver on all these fronts.
We appreciate the importance of making connections and building relationships. It takes deep understanding of a brand, its customers, and the loyalty landscape it shares to create engaging and relevant experiences.
The growing interest in shopper marketing reflects the business sense in targeting customers based on relevant segmentation. Coupled with our data-driven approach and media neutrality we design initiatives to deliver better experiences for customers and greater ROI for our clients.