"We are delighted to be present in this region, given the vastness and diversity of business opportunities in the Middle East." said Leena Basrur, Chairman- Direxions and Red Box Rewards.

"Its a great opportunity to have Bharat Srinivasan lead our business here. We want Middle East to be part of our market of influence and look forward to a long and productive relationship with our clients here."

Leena Basrur
Executive Chairman
Bharat Srinivasan
MD and CEO
Direxions Middle East

"Very excited about partnering with Leena Basrur to start Direxions Middle East based in the UAE." shared Bharat Srinivasan.

Sharing his reasons for joining hands with Direxions, Bharat said, "Direxions India pioneered Loyalty Program Management in India, providing end to end loyalty solutions. Direxions India has earned a reputation for being a very progressive and result oriented Loyalty partner with a dedicated and efficient team of professionals, having worked with a host of reputed companies, both Indian & Multinational. Excelling in strategic consulting, data & analytics, communication, digital applications and support, rewards fulfillment & brilliant execution, Direxions India are in this business for over 25 years. We look forward to a very rewarding experience working with potential GCC partners!".