"Recognition is always good. But this recognition is extra sweet as it acknowledges the tremendous effort put in by the team, both at our and at the Van Heusen's end." commented Nikhil Bhagwat, Vice President Mumbai & Bengaluru - Direxions.
Van Heusen, with a 25 year history in India, assiduously chases the mission; fashion for the professional. The core audience of the brand is – successful, sophisticated, multi-faceted professionals, both men & women, who are conscious of making their presence felt. Van Heusen with its distinctive and fashionable range of products helps the ambitious young professionals create their best impact, as much for his style as for his substance. And thus the brand embodies the positioning, 'POWER DRESSING'.
Currently Van Heusen has two customer engagement and loyalty programs - Power club and Diva