Direxions was formally inducted into the InterDirect network in September 2002 as its member from India. Direxions was InterDirect's 11th member and the first in Asia. Direxions has been an active participant in the network and has benefited greatly from this association.
The InterDirect Network was established in 1988 by a small number of DM agencies who had clients with something in common, the need for a network of agencies that could provide specialist help and advice on cross-border DM activity. Such was the success of the original concept that it has now grown into a highly-organised award-winning creative Direct Marketing Agency network, present in 34 countries and employing over 1750 people.
Leena Basrur, our Chairman and Managing Director is the Vice Chairman of the InterDirect Network of independent Direct Marketing companies.
Clients for whom the network has recently worked on cross-border campaigns include British Airways, Compuserve, Glenfiddich, Hapimag, Nilfisk, Shell, Walt Disney, Microsoft, Monroe, G.N.Netcom and Volvo.
Agency membership is by selected invitation only, with one member exclusive per country. Visit the InterDirect website: www.interdirectnetwork.com for more details.