With over 25 years of experience, Direxions specializes in providing end to end Loyalty consulting solutions. We engage with clients at multiple stages right from the initial Loyalty consulting stage which includes program design and development, to its implementation and ongoing program management.

Our consultants and senior management teams have in-depth experience across industry categories and have launched/worked with over 55 loyalty and relationship marketing programs targeted to customers, employees, channels and influencers.

Our Loyalty programs work across all relevant touchpoints, media and channels of communication and are designed to allow for recognising the constantly changing dynamics of the marketplace.

Our full-service agency capabilities have been specifically assembled to take action on the customer segmentations we develop, by offering complete multi-channel business solutions that leverage segmentation to inform core business strategy, marketing and sales strategy, creative execution and ongoing measurement and reporting.