Quality Policy


Our Quality Management System (QMS) stemmed from our Quality Policy and vision. Every Direxionite is driven by the company vision and is committed to living this vision through our client experience and interaction.

The basis of our Quality Management System: Direxions has adopted the ISO standard framework for developing its Quality Management System. The ISO 9001 standard promotes the adoption of a "process approach" while developing, implementing and improving the effectiveness of the company's QMS to enhance customer satisfaction by meeting customer requirements. At Direxions, the process approach helps us emphasize the importance of:

  • Understanding and meeting our customer requirements
  • Considering the value addition from each individual process which is part of the system
  • Objective measurement of our processes and Continual improvement for sustained effectiveness

At Direxions, processes essential for effective planning, operation and control have been carefully documented. These processes are robust yet dynamic - open to change for improvement. We have brought and continue to bring value to our customers, because of the robustness and consistency of our processes and services.

Continual improvement at Direxions comes alive through periodic review of our Service Objectives, Internal Audits and Corrective Action initiatives. Direxions's Quality management System is transparent and subject to external audits every six months by an internationally accredited body.

Bureau Veritas Quality International for continual compliance to the ISO 9001:2008 standard. This certificate of quality is an indication of Direxions's commitment to focusing on customer needs and expectations and exceeding them.

As India's premier provider of customer loyalty and relationship marketing services, Direxions sees the following advantages in implementing a Quality Management System:

  • Teams that fully understand the value of quality in whatever services they provide clients
  • Process orientation which enables clients and their customers get a consistent delivery of high quality services, which is essential for building customer loyalty
  • Helping us to constantly set the benchmarks for service standards for direct marketing, loyalty and relationship marketing services in India.