A Capricorn's tenaciousness is Suvendra's hallmark. He joined Direxions, erstwhile Direm in 2004, and leads the Kolkata team for clients like Ananda Bazaar Patrika and Lafarge.
Suvendra's ability to understand the complexity of a client's business and develop solutions that deliver ROI and reduce costs is remarkable.
Suvendra started his career with the banking industry in 1995 with The Bank of Rajasthan. He switched to advertising at Enterprise Nexus Direct, Kolkata, working on accounts like P&G and Jenson and Nicolson. He chose Direct Marketing and joined Lodestar Marketing Solutions, Kolkata, managing the accounts of Toshiba Copier, Lafarge and ABP.
Schooled at Assembly of God Church School, Kolkata and a Commerce Graduate from Calcutta University, Suvendra enjoys both listening and singing folk music and rustic country music.