Building Loyalty requires data-driven insights, strategic planning and flawless execution using a full suite of marketing services. The Direxions team combines marketing elements to create programs that help clients achieve their marketing objectives.

Consumer relevance cannot be episodic. Maintaining relevance continuously as consumers move seamlessly from one interaction point to the next is a new demand of the digital age. The imperative for consumer relevance requires a brand to harness deep contextual knowledge about each consumer and apply it intelligently to create persuasive experiences at every touchpoint. This ability to be "relevant at scale", will determine which brands win and which brands get lost in the war for consumer attention.

In recent years, the most significant advance in the marketing domain has been the marketer's ability to take his relationship with the customer from an undifferentiated broadcast to a personalized dialogue and extend this to a large scale. With this, brands are engaging millions of customers with one-to-one interactions that recognize and reward these individuals differentially; and learn from such interactions to enhance customer value based on an individual's needs.

Direxions has been a pioneer in direct and relationship marketing in India and is the leading service provider in the field. We have extensive capabilities in designing and managing programs for customer acquisition; database marketing; customer retention and loyalty programs; distribution channel and trade loyalty; rewards and fulfillment; training and relationship skills development; events and promotions.